Above is my inspiration for my brand shoot. As my word is pastiche and I have decided to re-brand No:7 I have decided to pastiche some of my favourite No:7 campaigns into a new fresh campaign. The spot light has been used predominantly in these shots so I want to use this as I think its a great was of focusing on the makeup and giving the advert a clean, premium look, the look that No:7 aims to achieve.
These adverts have focused mainly on the eye makeup but I want to focus on the lips as the focal point and create a glowing fresh, clean skin look. My model has really great bone structure so I'm going to really focus on highlighting the beautiful curves of her face. I think the spotlight is a really great lighting tool for picking up cheek bones and defined features. Also because No:7 has survived so many great and iconic eras, I want to incorporate this into my shoot, by giving it a vintage feel, with a modern twist. This will help keep it current and keep its appeal to its current demographic. I want to use a modern 40's inspired hairstyle and red lips as my main design idea.
I wanted to mirror my image in the editing room but Sharon suggested that this might be to far for a No:7 brand shoot, which I took on board. I feel I need to keep The shoot design simple, to not lose my audience. So I'm going to keep it about the lighting and makeup.
I presented this to my class in Sharon's lecture today and I got some really great constructive feedback. I had worked really hard with my research and coming up with a design that was both forward thinking and brand appropriate. I am surprised how much I've really enjoyed designing a look for this brief. I have still been able to be creative but have also learned to fit into someone else's brief. This can be difficult but I have found it really exciting. Ive really enjoyed presenting my ideas to the class and pitching my ideas and creative thoughts. I love the feedback and love being in a creative space where creatives are all sharing design ideas and visions.
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